The Benefits of Selling Cloud Communications Services for Managed Print Service Providers
In the ever-evolving world of business technology, managed print service providers (MPSPs) have been instrumental in helping organizations optimize their printing infrastructure. However, as the landscape of business communication transforms with the rise of remote work and digitalization, MPSPs find themselves at a crossroads. To stay relevant and maximize their growth potential, many are turning to the integration of cloud communications services. In this post, we will explore the numerous benefits that selling cloud communications services can bring to MPSPs, including expanding revenue opportunities, increasing recurring revenue, and tapping into a built-in customer base that aligns perfectly with their expertise.
1. Expanding Revenue Opportunities
One of the foremost benefits of incorporating cloud communications services into an MPSP’s portfolio is the expansion of revenue opportunities. Traditionally, MPSPs have focused on managing and optimizing printing infrastructure. However, by offering cloud-based communication solutions such as VoIP (Voice over Internet Protocol) and unified communications, MPSPs can diversify their services and capture a broader market.
Cloud communications services, including video conferencing, instant messaging, and virtual phone systems, are in high demand, especially in the era of remote work and global connectivity. By providing these services alongside their print management offerings, MPSPs can attract new clients and generate additional revenue streams.
2. Increasing Recurring Revenue
Recurring revenue is the lifeblood of any managed service provider. Cloud communications services offer MPSPs a unique opportunity to establish long-term, subscription-based relationships with their clients. Unlike one-time hardware sales, cloud-based solutions require ongoing maintenance, updates, and support, which translates to a consistent revenue stream.
By bundling cloud communications services with their existing print management services, MPSPs can create attractive service packages that entice clients to commit to ongoing contracts. This predictability in revenue not only stabilizes cash flow but also ensures a steady income that can be reinvested into expanding and enhancing their services.
3. Built-in Customer Base – An Ideal Target Market
MPSPs have a distinct advantage when it comes to selling cloud communications services – their existing customer base. Managed print service clients often share characteristics with potential cloud communications service users. They are typically businesses looking to optimize their operations, reduce costs, and improve efficiency.
MPSPs can leverage this built-in customer base as a ready-made market for their new cloud offerings. By showcasing the synergies between print management and cloud communications services, MPSPs can present a comprehensive solution that addresses multiple pain points for their clients. This not only streamlines the sales process but also enhances customer retention by becoming a one-stop-shop for essential business services.
4. Competitive Edge and Differentiation
In a competitive marketplace, MPSPs must differentiate themselves to stand out. The addition of cloud communications services to their portfolio can give them a unique selling proposition (USP) that sets them apart from competitors who only offer print-related solutions.
Clients are increasingly seeking integrated services that simplify their technology procurement and management. MPSPs who can provide both print management and cloud communications services position themselves as holistic technology partners, capable of meeting a broader range of their clients’ needs.
Conclusion
As the business landscape continues to evolve, managed print service providers must adapt to stay relevant and seize new opportunities. The integration of cloud communications services offers a multitude of benefits, including expanding revenue opportunities, increasing recurring revenue, tapping into a built-in customer base, and gaining a competitive edge.
By embracing this transformation and offering comprehensive solutions that address both print and communication needs, MPSPs can position themselves as indispensable partners to their clients, helping them navigate the digital age and thrive in an increasingly connected world. The time is ripe for MPSPs to embrace cloud communications services and unlock their full growth potential in the ever-changing business technology landscape.